Business Law 101
Hurricane Harvey Fraud Case Revived: Why the 5th Circuit Said Trial Must Go On
Dr. David D. Schein examines a revived Hurricane Harvey fraud case and why the Fifth Circuit said trial...
Media / Business Law 101
Did LeBron James Win Because Someone Else Owned the Phrase First?
Dr. David D. Schein examines a trademark dispute involving LeBron James and an already-owned phrase. The episode belongs in Business Law 101 because it focuses on branding, ownership, and the business risk behind intellectual property conflicts.
This Business Law 101 episode examines whether LeBron James won because someone else already owned the phrase first. Dr. David D. Schein uses the dispute to explain why trademark registration, brand strategy, and ownership of words or phrases can become major business issues.
The episode matters because names, slogans, and phrases are not just marketing tools. They can become valuable business assets, and conflicts over them can affect public campaigns, licensing, partnerships, and commercial plans. When a phrase is already registered or used by another organization, even a high-profile figure can face limits on what can be claimed, promoted, or protected.
DDSA places this topic in the Business Law 101 lane because the central lesson is about business law commentary, intellectual property, and legal risk for brands. Viewers can use the episode to think about why businesses should check ownership before building around a phrase, why documentation matters, and why branding decisions can create disputes long before a product or campaign reaches the public.
